Broadcasting vs. Digital Transition: How Traditional Media and Digital Broadcasters Innovate
Broadcasting vs. Digital Transition: How Traditional Media and Digital Broadcasters Innovate
Blog Article
Terrestrial broadcast series have long been established as widely recognized TV shows, produced and broadcast through traditional broadcasting stations. In contrast, Over-the-Top (OTT) services are web-powered streaming platforms, with global streaming giants, regional streaming services, and Wavve being representative examples. As media consumption habits evolve, competition between terrestrial dramas and digital streaming platforms has become fierce. Consequently, each platform is producing original productions and employing distinct strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with broad audience reach while maintaining time-honored formats. In particular, they actively feature celebrity performers to boost ratings and produce narratives that appeal to a wide range of age groups, thereby securing a broad viewer base. Additionally, leveraging their historical credibility and network legacy, they continue to present familiar content, ensuring consistent success. This allows audiences to find more ways to engage with traditional content through various mediums.
Differentiation Strategies of OTT Services
OTT services are expanding their subscriber base by employing tactics distinct from traditional terrestrial broadcasting. Firstly, they actively embrace new genres and innovative storytelling, prioritizing originality and cinematic quality over broad popularity. Secondly, they curate customized programming that website meets the needs of specific interests, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at the global market, allowing them to grow their fanbase not only domestically but also internationally. Through these strategies, OTT services are building industry dominance in ways different from legacy channels.
Competition and Collaboration Between Platforms
As major TV networks increasingly penetrate the streaming space, competition has become fierce. For instance, one of Korea’s leading networks and MBC operate their own streaming platforms, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing broadcast content on digital platforms. This initiative helps maintain the influence of legacy networks while attracting new viewership. Meanwhile, the rise of competing streaming networks is reshaping viewing habits towards more flexible viewing options.
Conversely, OTT services are also solidifying their influence by collaborating with traditional TV networks. Netflix has gained a global following with K-content hits like the breakout survival thriller and the supernatural dystopian sensation, leveraging the high-quality filming standards of terrestrial broadcasters. This strategic alliance helps both parties leverage their advantages, fostering a more dynamic industry. As a result, the boundaries between network TV and streaming continue to blur.
Ultimately, terrestrial dramas and streaming platforms are both competing and seeking collaboration through their respective unique approaches. Terrestrial dramas maintain established storytelling and mass appeal, whereas OTT services provide bold and internationally appealing content. As collaboration and cooperation between these platforms continue to grow, audiences can expect a wider-ranging and enhanced media landscape in the future.
Report this page